

New Client CRM Portal: Smarter Automation, Seamless Billing, and Enhanced User Experience
The new Client CRM Portal is designed to transform how WASH ATC’s and WASH Instructors manage their certifications, SAR entries, as well as training materials, resources and online content all by combining powerful automation tools, streamlined billing and invoicing, and an intuitive interface that improves every aspect of the user experience. Built with modern businesses in mind, this platform centralizes communication, operations, and financial management into one secure, easy-to-use system.
Smarter Automation
Our portal automates time-consuming administrative tasks so ATC’s can focus on driving the growth of their business. From automated reminders and follow-ups to task scheduling and lead management, the system reduces manual work while increasing accuracy and efficiency. With customizable workflows, users can design processes that fit their unique company needs, ensuring consistency and productivity.
Streamlined Billing & Invoicing
Managing payments has never been easier. The CRM portal integrates billing and invoicing directly into the client management process, eliminating the need for multiple systems. Users can pay and track invoices and receipts in just a few clicks, while ATC’s and Instructors enjoy simple, secure payment options. Automated recurring billing, real-time payment tracking, and detailed financial reporting provide all of the necessary accounting documentation for ATC’s.
Enhanced User Experience
The new portal prioritizes ease of use and client engagement. Its intuitive design ensures that both staff and clients can navigate the system effortlessly, with dashboards that provide clear insights into upcoming tasks, payment statuses, and communication history. ATC’s and Instructors benefit from self-service options, including access to their account information, billing history, class and student history, certifications, and support requests—all in one centralized platform.
Why This Matters
The Client CRM Portal isn’t just a tool—it’s a solution for our ATC’s and Instructors. By combining automation, financial management, and user-friendly design, it helps ATC’s save time.
With this new portal, ATC’s and Instructors can expect:
- Faster turnaround times on administrative tasks
- Accurate, professional billing processes
- Improved client user experience and satisfaction
- A single, secure system for managing business-critical functions relative to WASH processes